Troxel LLC, the worldwide leader in ASTM/SEI-certified
equestrian helmets, is pleased to announce the launch of the
newly designed www.troxelhelmets.com.
Visitors to the site will find a completely
upgraded “web 2.0” experience, including powerful new navigation,
supersized product photography and interactive social/community
tools. The website artfully combines the very serious business
of helmetry and related safety information with the incomparable
beauty of the sport.
“We wanted to offer more than just aesthetic
improvements. We wanted to enhance the overall customer experience,
incorporating progressive technology that helps equestrian
athletes quickly find information that applies to them,” said
Shay Timms, CEO of Troxel.
The site’s interactive navigation schema lets
visitors quickly compare products and find what they are looking
for. And for those who would like a bit more help, an improved
Helmet Advisor will help narrow the choices. Troxel’s customers
now have more control to find the information they need.
The new website was designed by Teneleven
Interactive, an Internet marketing agency based in San Diego,
CA.
“We feel our website now truly reflects our
mission, values and goals," said Timms. “We look forward
to announcing exclusive web extras available in the coming
months.”
About Troxel
Troxel is the world's leading provider
of ASTM / SEI certified equestrian helmets for competitive,
schooling and recreational riding. Established in 1898, Troxel
is recognized for its innovative design and research leadership
in helmetry. Based in San Diego, California, Troxel now dedicates
all its resources to equestrian helmets and related accessories,
and has provided over three million helmets to the equestrian
market.
