U.S. Livestock Genetics Export
(USLGE) has received funds which will be available to private
livestock breeders, companies, or cooperatives interested
in promoting livestock, semen, or embryo sales in international
markets through December 31, 2010. These funds are available
through the Market Access Program (MAP) of the Foreign Agricultural
Service (FAS) of the U.S. Department of Agriculture.
USLGE sponsors and administers the branded
program with the goal of helping the U.S. livestock industry
increase the international demand for U.S. livestock genetics.
MAP funding is use to supplement but not supplant
private funds that would be used for promotion activities.
The MAP branded program provides for partial
reimbursement (up to 50 percent) of approved activities such
as international advertising, the development, translation
and distribution of promotional materials, and participation
in foreign trade shows and exhibitions. Funds cannot be used
for travel or personnel reimbursement. An administrative fee
is charged to participate in the program.
The total amount of funds available to USLGE
for brand promotions is set by FAS. The allocation of these
funds will be made to eligible participants on a fair and
equitable basis as set by FAS and consistent with the goals
and objectives of the MAP program as outlined by Congress.
Funding criteria is based, in part, upon available funding,
anticipated economic impact and the completeness of the application.
Interested parties should request a FY10 MAP
Branded Application and Program Guidelines booklet from U.S.
Livestock Genetics Export, Inc., 413 N. Broadway, Suite C,
Salem, IL 62881, Phone: 618/548-9154, Fax: 618/548-9709, email:
uslge@uslge.org.
Applications will be considered throughout
the year pending the availability of funding.
